Brand, Digital, and Visual Design
The Human Behind the Pixels
I design thoughtful brand systems, clean visual stories, and purposeful experiences for teams who care about clarity and craft. Every pixel has a reason — and a little personality.
View My Work
About Me
Featured Work —
Work that solves real problems.
Lytx Fatigue Detection
Offering Memorandum
Lytx Fatigue Detection
Digital Brochure
The Hudson
Offering Memorandum
View More
My Approach —
The method behind the pixels.
Explore
Great design starts with listening. I take time to understand your goals, audience, and constraints so we can solve the right problem—not just make things look nice.
Design
This is where ideas take shape. I explore directions, build systems, and turn strategy into clear, intentional visuals—no trend-chasing, just purposeful design.
Refine
Effective design is an ongoing process. Through testing, stakeholder feedback, and thoughtful iteration, I refine the details to improve clarity, usability, and the overall performance of the experience.
Deliver
I deliver clean, thoughtfully organized assets that teams can easily use, scale, and hand off with confidence—supporting consistency, efficiency, and strong performance long after launch.
About Me —
A little personality behind the work.
I’m a senior graphic designer with a love for structure, storytelling, and creative systems that scale. I’ve spent years partnering with cross-functional teams to turn complex ideas into clear, engaging visual experiences—whether that’s shaping a brand refresh, launching a campaign, or designing thoughtful digital touchpoints. I bring curiosity and creativity to every project, balancing strategy with craft to create work that’s not only visually compelling, but meaningful and effective. To me, thoughtful design isn’t just about how things look—it’s about how they work, how they feel, and how they connect with people.
LinkedIn Profile
Eva Castorena
My Resume
Lytx
Senior Graphic Designer
02/2023 - 01/2026
Cushman & Wakefield
Graphic Designer
04/2018 - 01/2023
Pro Specialties Group
Graphic Designer
12/2015 - 03/2018
Consortium Media Services
Graphic Designer
03/2011 - 02/2014
Experience
Technical skills
- Visual Storytelling
- Concept Development
- Campaign Ideation
- Digital Design
- AI-powered Visuals
- Photo Manipulation
- Brand Development
- Cross-functional Team Collaboration
- Photography Direction
Software
Testimonials —
Client & Colleague Feedback
Her design work stands out for its clarity, creativity, and strong visual storytelling. Evangelina has a keen eye for layout, color, and typography, and she understands how to translate ideas into compelling marketing assets that resonate with the intended audience. Whether working on digital content, campaigns, or branded materials, she approaches every project with intention and precision.
mayra a. B2B & B2C Digital Marketing Creative Leader
Let’s build something thoughtful together
Contact Me
FOLLOW ME
print + digital designer
Brand, Digital, and Visual Design
The Human Behind the Pixels
I design thoughtful brand systems, clean visual stories, and purposeful experiences for teams who care about clarity and craft. Every pixel has a reason — and a little personality.
View My Work
About Me
Featured Work —
Work that solves real problems.
Flint Industrial Portfolio
Offering Memorandum
Lytx Fatigue Detection
Digital Brochure
The Hudson
Offering Memorandum
View More
My Approach —
The method behind the pixels.
Explore
Great design starts with listening. I take time to understand your goals, audience, and constraints so we can solve the right problem—not just make things look nice.
Design
This is where ideas take shape. I explore directions, build systems, and turn strategy into clear, intentional visuals—no trend-chasing, just purposeful design.
Refine
Effective design is an ongoing process. Through testing, stakeholder feedback, and thoughtful iteration, I refine the details to improve clarity, usability, and the overall performance of the experience.
Deliver
I deliver clean, thoughtfully organized assets that teams can easily use, scale, and hand off with confidence—supporting consistency, efficiency, and strong performance long after launch.
About Me —
A little personality behind the work.
I’m a senior graphic designer with a love for structure, storytelling, and creative systems that scale. I’ve spent years partnering with cross-functional teams to turn complex ideas into clear, engaging visual experiences—whether that’s shaping a brand refresh, launching a campaign, or designing thoughtful digital touchpoints. I bring curiosity and creativity to every project, balancing strategy with craft to create work that’s not only visually compelling, but meaningful and effective. To me, thoughtful design isn’t just about how things look—it’s about how they work, how they feel, and how they connect with people.
LinkedIn Profile
Eva Castorena
My Resume
Lytx
Senior Graphic Designer
02/2023 - 01/2026
Cushman & Wakefield
Graphic Designer
04/2018 - 01/2023
Pro Specialties Group
Graphic Designer
12/2015 - 03/2018
Consortium Media Services
Graphic Designer
03/2011 - 02/2014
Experience
Technical skills
- Visual Storytelling
- Concept Development
- Campaign Ideation
- Digital Design
- AI-powered Visuals
- Photo Manipulation
- Brand Development
- Cross-functional Team Collaboration
- Photography Direction
Software
Testimonials —
Client & Colleague Feedback
Her design work stands out for its clarity, creativity, and strong visual storytelling. Evangelina has a keen eye for layout, color, and typography, and she understands how to translate ideas into compelling marketing assets that resonate with the intended audience. Whether working on digital content, campaigns, or branded materials, she approaches every project with intention and precision.
mayra a. B2B & B2C Digital Marketing Creative Leader
Let’s build something thoughtful together
Contact Me
FOLLOW ME
Brand, Digital, and Visual Design
The Human Behind the Pixels
I design thoughtful brand systems, clean visual stories, and purposeful experiences for teams who care about clarity and craft. Every pixel has a reason — and a little personality.
View My Work
About Me
Featured Work —
Work that solves real problems.
Flint Industrial Portfolio
Offering Memorandum
Lytx Fatigue Detection
Digital Brochure
The Hudson
Offering Memorandum
View More
My Approach —
The method behind the pixels.
Explore
Great design starts with listening. I take time to understand your goals, audience, and constraints so we can solve the right problem—not just make things look nice.
Design
This is where ideas take shape. I explore directions, build systems, and turn strategy into clear, intentional visuals—no trend-chasing, just purposeful design.
Deliver
I deliver clean, thoughtfully organized assets that teams can easily use, scale, and hand off with confidence—supporting consistency, efficiency, and strong performance long after launch.
Refine
Effective design is an ongoing process. Through testing, stakeholder feedback, and thoughtful iteration, I refine the details to improve clarity, usability, and the overall performance of the experience.
About Me —
A little personality behind the work.
I’m a senior graphic designer with a love for structure, storytelling, and creative systems that scale. I’ve spent years partnering with cross-functional teams to turn complex ideas into clear, engaging visual experiences—whether that’s shaping a brand refresh, launching a campaign, or designing thoughtful digital touchpoints. I bring curiosity and creativity to every project, balancing strategy with craft to create work that’s not only visually compelling, but meaningful and effective. To me, thoughtful design isn’t just about how things look—it’s about how they work, how they feel, and how they connect with people.
LinkedIn Profile
Eva Castorena
My Resume
Lytx
Senior Graphic Designer
02/2023 - 01/2026
Cushman & Wakefield
Graphic Designer
04/2018 - 01/2023
Pro Specialties Group
Graphic Designer
12/2015 - 03/2018
Consortium Media Services
Graphic Designer
03/2011 - 02/2014
Experience
Technical skills
- Visual Storytelling
- Concept Development
- Campaign Ideation
- Digital Design
- AI-powered Visuals
- Photo Manipulation
- Brand Development
- Cross-functional Team Collaboration
- Photography Direction
Software
Testimonials —
Client & Colleague Feedback
Her design work stands out for its clarity, creativity, and strong visual storytelling. Evangelina has a keen eye for layout, color, and typography, and she understands how to translate ideas into compelling marketing assets that resonate with the intended audience. Whether working on digital content, campaigns, or branded materials, she approaches every project with intention and precision.
mayra a. B2B & B2C Digital Marketing Creative Leader
Let’s build something thoughtful together
Contact Me
FOLLOW ME